In the Microsoft Partner Network Podcast, we speak with industry leaders and Microsoft partners about the big ideas shaping business and technology today.
Today’s we hear from Carol Roth in episode 2 of 6 in our Hacking the Future podcast series. Carol, creator of the Future File® legacy planning system, discusses why most tech companies fail when selling to small businesses, what mistakes she sees most frequently in the partner ecosystem, and what can be done to succeed instead. For a full transcript of the podcast, check out the blog, and be sure to follow us on Facebook, LinkedIn, and Twitter @MSPartner.
Host: Rachel Braunstein, Microsoft Digital Marketing Manager
Guest: Carol Roth, Creator of the Future File® legacy planning system, billion-dollar dealmaker, national media personality and bestselling author